What is it?

Regenerative is about a way of being or behavior. There is no starting or end point but a process of constant change which delivers measurable improvement in the health of the systems we work with. This can be improvement in ecological health as measured with Ecological Outcome Verification, or improvement in organisational health as measured by the Organisation Health Index.

Through our partnerships with Savory Institute and nRhythm we are able to deliver practical solutions, implementation, training and education for a wide range of agricultural, commercial and governmental applications.

Contact us here to find out more about how we can assist in your transition to Regenerative.


There is no pre-qualification required, no pre-conditions of entry and no pressure to achieve beyond the level of your own progress; just a genuine desire to change towards a system which can deliver health to planet and people and secure a long term future for humanity on earth.

Where are you now

Where are you now?

For us to help you on your journey to a regenerative healthy future it helps us to know ‘where you are now’. What is your starting baseline position and what does health and abundance look like for you, your farm or your business in the future?

Getting started

Getting started

We sit down with you and your team and co- design your regenerative future using the principles of Holistic Management and the Regenerative Framework. Our approach uses living system design as we are dealing with living systems. Find out how it works here:

Growing Regeneratively

Growing regeneratively

The Regenerative Framework is a living document and one we will revisit regularly. In fact we advise that we should revisit the context at the start of each meeting to ensure it remains current and valid. Find out more here:

“What a pleasure it has been to work with Ata Regenerative. Hugh and Carol are deeply knowledgeable and passionate about bringing a focus to New Zealand on healthy landscapes, food and communities. Their experience working with communities have been invaluable to inform new healthy approaches. They are connected to individuals and organizations who truly are committed to creating a difference in New Zealand. They understand the importance of connecting farming communities, policymakers, municipalities and markets into a cross-sector approach for long-term impact and health. We are very excited to be long-term partners on unleashing the potential in our communities!”

Tre’ Cates

Founder and CEO of nRhythm


Land to Market

Land to Market

The world’s first verified regenerative sourcing solution
for meat, dairy, wool & leather.

Ecological Outcome Verification 2

Ecological Outcome Verification

Ata Regenerative is the only certified EOV provider in New Zealand. Learn more here:


Organisational Health Assessments

Unleash the potential in your organisation and create the conditions for people to thrive. Learn more here:



Learn how to manage and design organisations with life in mind in this 2 day workshop. Tickets available now.

Workshop details here:



Join us for this webinar featuring Dr Hugh Jellie from Ata Regenerative and Chris Kerston, the Chief Commercial Officer with The Land to Market programme at the Savory Institute.



Regenerative Design Labs – transform your organisation or community or bring your regenerative idea to life.


PROJECT: Titoki Regeneration

Titoki Regeneration Project

The transformation of Titoki beef and sheep farm in Rotorua from being an unloved property into becoming a thriving, diversified, regenerative showcase farm.

PROJECT: Project Nutrition

Project Nutrition

This is a project aimed at showcasing the nutritional benefits and health outcomes in food derived from regenerative farms. Read the case study here:

PROJECT: 999 Farms black angus herd

Cross-sectoral Collaboration

The creation and implementation of a Regenerative Cross-Sector Collaboration for a New Zealand region is explained here. Case study coming soon.



Āta Regenerative is a consultancy which has been set up to champion the movement reconnecting people and producers with their land. Through multiple agriculture projects we have been able to demonstrate in practice how the development of healthy soils can positively impact farm enterprises allowing them to become more sustainable and profitable.

Consumers are more aware than ever about the quality, the health of animals and the farming practices used to produce their food. And many are no longer comfortable with the industrial, commoditised approach of big business food production. Our approach is the antithesis of these damaging and extractive practices.

The agricultural industry is considered to be one of the world’s biggest impacts on climate change, which in so many ways is counter intuitive to the very notion of farming, which is about nurturing the growth of plants and animals. Generating three centimetres of topsoil takes 1,000 years, and if current rates of degradation continue all of the world’s top soil could be gone within 60 years.

What shape is the soil and pasture on your farm in? Āta Regenerative can help you assess the situation and provide you with regenerative options to ensure your farming enterprises are secure, resilient and producing world class food well into the future.


Ecological Outcome Verification Training – Giving a Voice to the Land20200907112005

Ecological Outcome Verification Training – Giving a Voice to the Land

Learn to monitor the ecological health of land using Ecological Outcome Verification and inform land managers as to their regenerative progress. Read more here:
Glyphosate found in New Zealand Manuka Honey – a stark warning!20200730115749

Glyphosate found in New Zealand Manuka Honey – a stark warning!

The recent discovery of glyphosate in NZ Manuka honey might be alarming. But the reality might be even more sinister. What is it and why do we need to care?
Creating healthy, vibrant and resilient communities through a Regenerative Cross-Sectoral Collaboration20200528144034

Creating healthy, vibrant and resilient communities through a Regenerative Cross-Sectoral Collaboration

The creation and implementation of a Regenerative Cross-Sector Collaboration for a New Zealand region is explained here. What is it and how does it work?