What is it?

Regenerative is about a way of being or behavior. There is no starting or end point but a process of constant change which delivers measurable improvement in the health of the systems we work with. This can be improvement in ecological health as measured with Ecological Outcome Verification, or improvement in organisational health as measured by the Organisation Health Index.

Through our partnerships with Savory Institute and nRhythm we are able to deliver practical solutions, implementation, training and education for a wide range of agricultural, commercial and governmental applications.

Contact us here to find out more about how we can assist in your transition to Regenerative.


There is no pre-qualification required, no pre-conditions of entry and no pressure to achieve beyond the level of your own progress; just a genuine desire to change towards a system which can deliver health to planet and people and secure a long term future for humanity on earth.

Where are you now

Where are you now?

For us to help you on your journey to a regenerative healthy future it helps us to know ‘where you are now’. What is your starting baseline position and what does health and abundance look like for you, your farm or your business in the future?

Getting started

Getting started

We sit down with you and your team and co- design your regenerative future using the principles of Holistic Management and the Regenerative Framework. Our approach uses living system design as we are dealing with living systems.

Growing Regeneratively

Growing regeneratively

The Regenerative Framework is a living document and one we will revisit regularly. In fact we advise that we should revisit the context at the start of each meeting to ensure it remains current and valid. Find out more here:

“Hokotehi Moriori Trust has been working with Hugh Jellie of Āta Regenerative to build an understanding of how we can contribute to a more healthy community on Rēkohu (Chatham Island) through using regenerative principles for farm management and organisational development. We have enjoyed Hugh’s contribution for the science, experience and humanity that sits behind his advice. The impact of Hugh’s work with us has been to enable us to reimagine what might be possible for our community and how we might best organise ourselves to make those imaginings become real. I have no hesitation in recommending Hugh to organisations interested in having a positive impact on their place and people.”

Tony Blackett

Chief Executive - Hokotehi Moriori Trust


Land to Market

Land to Market

The world’s first verified regenerative sourcing solution
for meat, dairy, wool & leather.

Ecological Outcome Verification 2

Ecological Outcome Verification

Ata Regenerative is the only certified Ecological Outcome Verification provider in New Zealand. Learn more here:


Organisational Health Assessments

Unleash the potential in your organisation and create the conditions for people to thrive. Learn more here:



Visit our webinars page for details on 2021 webinars - coming soon.


Become an Ecological Outcome Verification Monitor

Find out more here.



Regenerative Design Labs – transform your organisation or community or bring your regenerative idea to life.


Regenerative Workshops 2021

Register your interest here.


PROJECT: Titoki Regeneration

Titoki Regeneration Project

Case Study on the transformation of Titoki beef and sheep farm in Rotorua into a thriving, diversified, regenerative showcase farm.

PROJECT: Project Nutrition

Project Nutrition

This is a project aimed at showcasing the nutritional benefits and health outcomes in food derived from regenerative farms. Read the case study here:

Case Study - Regenerative Collaboration

Regenerative Collaboration

The creation and implementation of a Regenerative Cross-Sector Collaboration in South Waikato. Read the case study here.



Āta Regenerative is a consultancy which has been set up to champion the movement reconnecting people and producers with their land. Through multiple agriculture projects we have been able to demonstrate in practice how the development of healthy soils can positively impact farm enterprises allowing them to become more sustainable and profitable.

Consumers are more aware than ever about the quality, the health of animals and the farming practices used to produce their food. And many are no longer comfortable with the industrial, commoditised approach of big business food production. Our approach is the antithesis of these damaging and extractive practices.

The agricultural industry is considered to be one of the world’s biggest impacts on climate change, which in so many ways is counter intuitive to the very notion of farming, which is about nurturing the growth of plants and animals. Generating three centimetres of topsoil takes 1,000 years, and if current rates of degradation continue all of the world’s top soil could be gone within 60 years.

What shape is the soil and pasture on your farm in? Āta Regenerative can help you assess the situation and provide you with regenerative options to ensure your farming enterprises are secure, resilient and producing world class food well into the future.


Become an Ecological Outcome Verification Monitor – Apply Now20210916110202

Become an Ecological Outcome Verification Monitor – Apply Now

Become a Short Term EOV Monitor and help to move New Zealand farming to a regenerative future. Details here.
Become an Ecological Outcome Verification Monitor20210809131614

Become an Ecological Outcome Verification Monitor

Learn how to monitor the ecological health of soil to help farmers shift to greater ecological health. New course details here:
The Kai Rotorua Regenerative Agriculture Project20210805121847

The Kai Rotorua Regenerative Agriculture Project

How does a small volunteer group address big issues like food insecurity? Find out how a regenerative agriculture approach helps here.

“What a pleasure it has been to work with Ata Regenerative. Hugh and Carol are deeply knowledgeable and passionate about bringing a focus to New Zealand on healthy landscapes, food and communities. Their experience working with communities have been invaluable to inform new healthy approaches. They are connected to individuals and organizations who truly are committed to creating a difference in New Zealand. They understand the importance of connecting farming communities, policymakers, municipalities and markets into a cross-sector approach for long-term impact and health. We are very excited to be long-term partners on unleashing the potential in our communities!”

Tre’ Cates

Founder and CEO of nRhythm