“Regenerative agriculture repairs the damage that humans have done to the Earth and makes things better. Without bold action from business, humanity will fail to reach critical climate goals. By joining Land to Market, New Balance has committed to being an action-leader, making an impact on the climate crisis by restoring the land through regenerative agriculture.” – Chris Kerston, co-leader of Land to Market
An exciting new announcement has recently been made that two leading innovative footwear and apparel brands Deckers and New Balance will be joining the regenerative agriculture movement with Land to Market.
Land to Market works directly with farmers, ranchers and other raw material producers using Ecological Outcome Verification (EOV), the science inside of Land to Market, which measures land health and verifies whether farmland is in a state of regeneration or degeneration.
Regenerative agriculture is a nature-based approach that goes far beyond sustainability to continuously improve the entire ecosystem — soil, water, air, food, and animals.
With Deckers and New Balance’s collaboration with Land to Market, their holistic approach will now make an impact on climate change through their popular footwear and apparel brands.
Creating long term change with Deckers
“A regenerative business is one that prioritizes long-term value over short-term gain by restoring the health of people, communities and the planet. Going beyond sustainability is the next step of our journey. We want to give back more than we take.“ – Deckers
With over 2 billion total sales worldwide Deckers is a global leading brand in marketing and distributing innovative footwear, apparel, and accessories. Their impact has a global significance!
They understand that their global platform means taking responsibility for their consumers, employees, stockholders, and the communities they work with. They minimise their own environmental impact and business footprint by reducing water consumption – recycling their waste, and minimising energy consumption.
Deckers also strives to maximize the number of preferred materials in its products, which include recycled, renewable, regenerated, and natural materials. Deckers partnership with Land to Market allows them to invest in the land that will provide materials for future products.
The New Balance approach to climate change
“New Balance has a rich history of doing things differently. We are constantly trying to find a better approach and, given the urgency of the climate crisis, collaboration is key. We believe our work is strengthened by like-minded alliances with experts who help extend our reach.
Creating and sustaining a healthier planet requires collective effort all the way back through our supply chain, and we couldn’t be more excited for the work ahead with Land to Market.” – John Stokes, New Balance Director of Global Sustainability
New Balance is a global brand that’s popular with athletes and celebrities. In 2021 reported worldwide sales were $4.4 billion! New Balance is paving the way to a holistic approach to climate change with a focus on key areas where the brand can affect change.
Polyester and leather are two of the largest drivers of climate impact for New Balance. As a first step toward lowering those impacts, the brand’s goal is to source 50% recycled polyester and 100% preferred leather by 2025.
New Balance is working towards these goals with key collaborators that help enable actions and scale progress.
In 2023, New Balance will introduce a new product made with leather from verified regenerative ranches and is actively working on plans to scale its sourcing further across the supply chain. Products with the Land to Market verification seal contain materials sourced from farms and ranches showing positive environmental outcomes through EOV.
Creating change with Land to Market
Deckers and New Balance are just some of the major brands leading the way and acting against climate change with their recent collaboration with Land to Market.
Some of the world’s leading brands are now looking at regenerative agriculture to tackle the climate crisis with over 50 brands now signed up to the Land to Market program. This is exciting news for the regenerative agriculture movement as it becomes mainstream and gathers attention throughout the food, fibre, and fashion industries.
By supporting brands that align themselves with environmentally friendly practices, you too create change for a better, healthier future.
At Ata Regenerative, we are proud to be making our own impact and have been at the forefront of regenerative agriculture practice in New Zealand for almost two decades.
As the Savory Hub for NZ we have been providing EOV to the NZ farming industry since 2018 and opening the opportunity for farmers to benefit from the Land to Market programme.
Ata Regenerative are at the forefront of regenerative agriculture practice in New Zealand. With 17 years working in the regenerative space and as the Savory Hub for NZ, Ata Regenerative is the only certified Ecological Outcome Verification provider in New Zealand. Ata Regenerative can assist with your transition to farm practice that focuses on the regeneration of soils, increased productivity and biological diversity, as well as economic and social well-being. To find out more, contact us here.