Land To Market now monitors more than 2.5 million acres of land

Land To Market now monitors more than 2.5 million acres of land

Over 2.5 million acres of land around the world are being monitored by the world’s first verified sourcing solution for regenerative agriculture: Land To Market.

What is Land To Market?

Land To Market is a way for conscientious buyers, brands and retailers to connect with farms that have been verified as using sustainable and holistic practices.

This connection between “brand and land” provides transparency along the chain, from production to checkout, allowing consumers to easily connect with farmers who they know are regenerating their land.

Land to Market tells consumers that any product they purchase comes from land that is regenerating through the impact of livestock – whether that be meat, dairy, wool or leather – is actually coming from farms that are making the land better as a result of how they’re being managed.

Land to Market is a program of the non-profit Savory Institute, founded by Allan Savory.

How the Savory Institute started

The Savory Institute was founded in 2009 with the aim of helping farmers around the world adopt, commit, and build on holistic, sustainable practices.

Allan Savory was born in Zimbabwe and educated in South Africa and has worked alongside, farmers, ranchers, and researchers on four continents.

In the 1960’s Allan made a life-changing breakthrough in understanding what was causing the degradation and desertification of the world’s grassland ecosystems.

He believed he had found a way to reverse this destruction and grazing, and in 2013 his theory gained worldwide attention after his TED Talk went viral.

The Savory Institute aims to affect major change on a global level through specialised regional “Hubs”, regenerating land on a large scale through holistic management.

land to market Ata

Global Savory Hubs

The Savory Institute has built a global network of Hubs, each practicing regenerative farming using Holistic Management.

These Hubs work independently in their own region, but also collaborate with one another, supporting each other to find the best practice for sustainable and regenerative farming.

Hubs are managed by entrepreneurial people with drive and passion, serving their respective regions with accredited training. They help farmers monitor their land, check current methods and strategies, and ensure long-term sustainability.

Whether it’s the United States, Australia or Germany, people are using the same principles and methods to get the best results for their land, while at the same time delivering training, management, and support for local ranches.

Ata Regenerative is New Zealand’s accredited Savory Hub and the only local company that is qualified to do EOV in this country.

Recent milestone

Recently, the Land To Market project surpassed 2.5 million acres of farm land enrolled in Ecological Outcome Verification.

More than 70 brands, including Burberry, Timberland and Applegate, are joining with the Savory Institute to bring verified regenerative products to market and make an impact on the climate crisis.

There are now over a thousand products, from small brands to multinational corporations, that have received the Land to Market seal.

This seal verifies that they are sourced from farms and ranches showing positive environmental outcomes through EOV.

land to market ata

Ata Regenerative and EOV

Developed alongside leading ecologists, soil scientists, agronomists, and an extensive network of regenerative land managers across the globe, Ecological Outcome Verification is the scientific method by which the Savory Institute’s program of regenerating land is measured and adapted.

As New Zealand’s only Savory Hub, we take our responsibilities seriously, as well as our reputation in the field.

By using the EOV method, we can scientifically back up farmer management decisions, providing real-time, ongoing feedback about the condition of the landbase and what changes need to be made to improve health.

Every region, farm, and climate have their own unique biodiversity, and EOV allows farmers to “hear” their land, understanding what needs to be done and the best way to get there.

EOV is a learning mechanism for farmers, with continuous improvement and ongoing peer support inherent.

Ata Regenerative has been at the forefront of regenerative agricultural practice in New Zealand for over 20 years with the last 4 as the Savory Hub for NZ and proudly part of the Savory Global Network.

The increasing adoption of regenerative farming practices with consequent improvement to ecological, economic and social health is the aim.

Land To Market is consumer-led.

EOV is the scientific method we use to monitor and evolve.

We all depend on healthy active soils, healthy soils have the biggest potential to heal the Planet.

If you would like to know more about Land To Market or how you can develop farming practices that focus on the regeneration of soils, increased productivity and economic well-being please don’t hesitate to contact us today.

We’ll help you join the new farming revolution.

Ata Regenerative are at the forefront of regenerative agriculture practice in New Zealand. With 17 years working in the regenerative space and as the Savory Hub for NZ, Ata Regenerative is the only certified Ecological Outcome Verification provider in New Zealand. Ata Regenerative can assist with your transition to farm practice that focuses on the regeneration of soils, increased productivity and biological diversity, as well as economic and social well-being. To find out more, contact us here

Dr Hugh JellieMarch 14, 20220

Dr Hugh Jellie

Dr Hugh Jellie is the founder of Ata Regenerative and has spent 17 years researching farming systems and regenerative agriculture around the world. He now helps farmers, organisations and individuals change to deliver improved environmental, social, financial and health outcomes.