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The film telling the regenerative story of New Zealand farmers

The film telling the regenerative story of New Zealand farmers

After more than a year in the making, I’m incredibly proud to share a project that really defines Ata Regenerative and is essential to the future of our whenua—Farmer’s Footprint New Zealand: The Film.

This isn’t just a documentary. It’s a call to action.

The film captures the soul of Aotearoa’s regenerative movement. It follows the stories of courageous farmers across the country who are challenging the norms of industrial agriculture and choosing instead to learn from nature, not control her. Their journey is one of hope, health, and resilience.

A broken system in need of repair

We are facing a pivotal moment. Our current industrial food system is not only damaging the health of our land but also contributing to a global health crisis. Depleted soils, declining biodiversity, water pollution, and disconnection from our food sources—these are symptoms of a model that no longer serves us or our future.

But this is not a story of despair. It’s a story of regeneration, of hope.

Farmers as ecological guardians

In the film, you’ll meet the everyday heroes of our food system—farmers who are restoring their land through regenerative practices rooted in ecological principles. They’re not just growing food; they’re building biodiversity, improving soil health, enhancing water cycles, and creating nutrient-dense food for their communities.

What sets these farmers apart is their vision. They see farming not as an extractive industry, but as an opportunity to give back to the land—to become kaitiaki (guardians) of the ecosystems they depend on.

Why regeneration matters

‘Regenerative’ applied to agriculture is not a trend or a buzzword. It’s a pathway forward rooted in indigenous wisdom. It offers a science-backed, practical framework to reverse environmental decline while restoring economic and social resilience to our rural communities.

This movement matters not just for farmers, but for all New Zealanders. Because when we regenerate our soils, we regenerate our people, our health, and our future.

The health of humanity and the environment depends on a regenerative shift in our land managers.

The shift in production systems from a mechanistic to a living systems paradigm is the only way we will make meaningful changes to food, environmental, and climate health.

Farmers need support to take frontline positions in this battle towards a healthier future for all New Zealanders.

How you can join the movement

This film is just the beginning. At Farmer’s Footprint NZ, their mission is to amplify these stories, to educate, and to connect more people to the regenerative journey.

Here’s how you can be part of it:

  • Watch the film below: Farmer’s Footprint New Zealand: The Film
  • Donate: Help them continue telling these important stories.
  • Share: Use your voice to spread the message on Farmer’s Footprint’s social media via, Instagram, Facebook or LinkedIn.
  • Connect: Are you on your own regenerative journey? Reach out to Farmer’s Footprint NZ and share your story.
  • Know where your food comes from, it is your greatest pathway to health


For more information, visit the official Farmer’s Footprint New Zealand website.

Talk to us about your transition to Regenerative

We believe a thriving future is not only possible—it’s already growing in paddocks around the country, and we’re excited to be at the core of it as the only certified Ecological Outcome Verification provider in New Zealand.

Regenerative is a movement that is transforming farming, agriculture, communities, business, and organisations. Ata Regenerative works with farmers to help with regenerative adoption and implementation and can help you transition to a regenerative future.

For more information, contact us today.

Dr Hugh JellieApril 9, 20250

Dr Hugh Jellie

Dr Hugh Jellie is the founder of Ata Regenerative and has spent 17 years researching farming systems and regenerative agriculture around the world. He now helps farmers, organisations and individuals change to deliver improved environmental, social, financial and health outcomes.