Bruce McGregor

Long Term EOV Monitor

Bruce McGregor

From a young age I only had one ambition, farming was all I ever wanted to do. So with a Ag Comm degree from Lincoln and some time spent shepherding honing my stockmanship, I was ready to take on farm ownership. My wife Jen and I farmed sheep and beef in dry sunny Hawkes Bay for nearly 25 years. As well as this I was involved in our community, dog trial club, school board of trustees, farm discussion groups and many others.

A turn of events in 2004 took me in a very different but equally challenging direction, I did a self awareness course and have been teaching the course now for 16 years. One of many realisations to come out of this time was that I had become disillusioned with farming, the direction it was heading in just didn’t make sense to me.

During lockdown, I began reading and researching for a way forward that felt more natural and intuitive. I watched Alan Savory’s Ted Talk, I read about the Savory Institute, plus other books about regenerative farming and I began to have hope again for a better future for farming, where farmers could become ambassadors for climate change. This lead me to Ata and I began training to become an EOV verifier, under Hugh Jellie’s experienced guidance.

I want to be part of this change, as we build a prosperous and rewarding future, letting nature continuously regenerate our land again, as she has been doing very successfully for thousands of years, way before we (humans) even arrived.

QuadramediaFebruary 19, 20260